About Us
LBAPS is a nationwide provider of Applied Behavior Analysis (ABA) therapy services dedicated to supporting children and families affected by autism and developmental delays. Our mission is to deliver compassionate, high-quality behavioral health services that empower children to thrive.
We’re seeking a creative and results-driven Social Media Content Manager to lead our digital presence. This role is ideal for someone passionate about storytelling, branding, and using creativity to make a positive social impact.
Position Summary
The Social Media Content Manager will oversee the development and execution of LBAPS’s social media strategy. This includes creating engaging multimedia content, managing social platforms, and driving brand awareness while maintaining alignment with LBAPS’s mission and values.
Key Responsibilities
- Develop and implement a comprehensive social media content strategy across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, X, and YouTube).
- Design visually engaging and on-brand content using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) and Canva.
- Create and manage social media calendars, campaigns, and promotional initiatives.
- Write compelling captions, posts, and stories that connect with families and highlight LBAPS’s services and success stories.
- Monitor trends, analytics, and engagement to optimize content performance.
- Collaborate with internal teams to promote events, hiring initiatives, and community engagement.
- Respond to comments, messages, and inquiries in a timely, professional, and empathetic manner.
- Ensure all content complies with HIPAA and confidentiality guidelines.
Qualifications
- Required:
- Bachelor’s degree in Marketing, Communications, Design, or related field.
- 2+ years of experience managing professional social media accounts or campaigns.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or InDesign) and Canva.
- Strong creative writing and storytelling skills.
- Understanding of analytics tools (Meta Business Suite, Google Analytics, Hootsuite, or similar).
- Excellent organizational skills and attention to detail.
- Preferred:
- Experience in healthcare, education, or ABA therapy industries.
- Basic video editing and motion graphics skills.
- Familiarity with SEO, keyword optimization, and audience growth strategies.
Why Join LBAPS
- Supportive and creative team environment.
- Opportunity to make a meaningful impact in children’s lives through storytelling and social advocacy.
- Competitive salary and benefits package.
- Career growth opportunities within a mission-driven organization.